Term Papers on Mgmt from Term Papers Lab.
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Overview:
Mutual Life is one of Canada's largest insurers which served approximately 1.35
million people in 9,600 groups in Canada and the northern United States. It has five divisions
each headed by a senior or executive vice-president which includes the Group Division
headed by Alex Brown, senior vice-president. It specialized in employee group benefit
programs such as life, health, rehabilitation, and pension products. In August, 1992, Mutual
Life's Group Division developed a service that offered a no-questions-asked guarantee
equivalent to $10 for each employee covered up to a maximum of $10,000. George Draper,
the representative from Consolidated's Hamilton, Ontario, branch, client of Mutual Life, had
told Janet Desilva, regional group marketing director of Mutual Life, that he wanted to invoke
the Group client Service Guarantee. It is critical that Mutual Life makes sure that their clients
do not take advantage of the guarantee......
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Title: Mgmt
Approximate Word Count: 1273
Approximate Pages: 6 (250 words per double-spaced page)
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