Accessories.
Strengths
• Extremely strong relationships with distributors.
• Excellent staff who are well trained and customer attentive. They also get great discounts, increasing job satisfaction.
• An efficient, stylish retail store.
Weaknesses
• The struggle to build brand equity.
• The inability to provide instant gratification by having all sizes in stock.
• Forecasting fashion is difficult but necessary to profitability.
Opportunities
• A growing segment of the market that is increasingly bothered by having to travel to too far for nice shoes.
• An industry that seems immune to recessions.
• The ability to operate on lean overhead relative to competitors.
Threats
• The introduction of a competitor to the shoes and accessories market with a similar business model.
• Completely misjudging where......

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Title: Mac Swot
Approximate Word Count: 273
Approximate Pages: 2 (250 words per double-spaced page)

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