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INDEX
1. INTRODUCTION 3
2. THE HISTORY OF CAPE UNION MART 3
3. DETERMINANTS OF THE STRATEGY 3
4. THE PRODUCT RANGE 3
5. STRATEGIC CHOICES 3
6. THE CAPE UNION MART CONCEPT 3
7. LEGISLATIVE FRAMEWORK 3
8. RECOMMENDED STRATEGY 3
9. CONCLUSIONS 3
10. LIST OF SOURCES 3
1. INTRODUCTION
The Go2Europe Project presents a strategy for Cape Union Mart, a South African outdoor apparel and accessories company, wishing to enter European (union) markets. The company is well established in South Africa but the current position has been reached as a result of conservative growth and there has been no expansion beyond the borders of South Africa.
An environmental analysis is required at both the level of the European Union (EU) and the country specific level to understand the legislation and constraints that may exist for foreign investors. The analysis covers the guidelines provided by the EU for a South African company exporting apparel to a member country. The point of entry......
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Title: South Africa Company Investing In Eu Country
Approximate Word Count: 3753
Approximate Pages: 16 (250 words per double-spaced page)
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