Defining Public Relations

Personal Definition of Public Relations

The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation, as well as other outside sources. I will compare and contrast three published definitions of public relations in an attempt to explain why the field of Public Relations is so difficult to define.

Public Relations is a general term used to encompass the strategies involved in positively impacting an organization's publics, which reciprocates by positively affecting the growth, maintenance, or support of the organization. The Public Relations field is comprised of......

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Title: "Using Perceptual Maps In Marketing" Simulation
Approximate Word Count: 1014
Approximate Pages: 5 (250 words per double-spaced page)

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