Russian ice cream market thaws

Valio improves at home and abroad
EU wary over Russian dairy quotas
Dairy products, juice – and bottled water

A recent Market Advice survey, conducted in February 2003, provides an insight into the changing patterns of Russian ice cream consumption.

Since the fall of communism, ice cream in Russia has undergone a revolution of its own. While there is a long tradition of ice cream consumption in the country, foreign manufacturers have only been a significant force since economic liberalisation took hold.

According to consultancy firm Market Advice, Russian ice cream manufacturers still dominate the domestic market.

Generations were brought up on Soviet era ice cream, which was often based on high-fat products such as butter. Russian-made ice cream is still very popular.

However, foreign manufacturers are beginning to leave a bigger impact on consumers as they attempt to infiltrate the market through advertising.

For example, the......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Ice-Fili
Approximate Word Count: 276
Approximate Pages: 2 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every term paper on this site, including the term paper on Ice-Fili, for as long as you remain a member! That's over 100,000 online term papers and written research papers at your fingertips!

You could be reading our college term papers on Ice-Fili in less than two minutes!

Other term papers sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 termpapers and sample research papers for as little as $29.95!

1. Ice-Fili
   

   Ice-Fili. Introduction The Ice-Fili Public Limited Company rightly deserves to
   be considered one of the oldest ice-cream producers in Russia. ... ...

2. Ice Fili
   

   Ice fili. Introduction The Ice-Fili Public Limited Company rightly deserves to
   be considered one of the oldest ice-cream producers in Russia. ... ...

3. Ice-Fili
   

   Ice-Fili. Ice-Fili was originated in a Soviet government established company
   in 1937 and privatised in 1992. Briefly its business ... ...

4. Ice-Fili
   

   Ice-Fili. ... This profit can be even greater when creating a premium product.
   Ice-Fili’s product value lies within raw material acquisition. ... ...

5. Ice-Fili Case Summary
   

   Ice-Fili case summary. Problem solving. In if_eng.pdf you can see 4 questions.
   Two of them are connected with “methods” : attracting ... ...