Blink is a book that analyzes the way people make decisions. According to the author, Malcolm Gladwell, people use one of two strategies to come to a decision. The first strategy is a conscious one. When using this strategy, people think about what they have learned and develop an answer. The second is an unconscious strategy in which a person's brain reaches a conclusion in a matter of seconds, often times without awareness. These conclusions are what we generally refer to as hunches or instincts and, it is the development and reliability of these types of conclusions that Gladwell focuses on in this book. In doing so, Gladwell sets out to accomplish three tasks. The first is to prove that decisions made very quickly can be as effective as decisions that are made cautiously and deliberately. Gladwell's second task is attempting to answer the question: "When should we trust our instincts and when should we be weary of them?" In support of this question, the author gives......

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Title: Blink
Approximate Word Count: 2021
Approximate Pages: 9 (250 words per double-spaced page)

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