Case: AOL

Mission Then: "to build a global medium as central to people's lives as the telephone or television…and even more valuable"

To serve the worlds's largest and most engaged community
Products that are demonstrably superior and pleasantly different from products offered by industry rivals

Introduction The merger of AOL and Time Warner would combine old and new economies to capitalize on convergence of entertainment, information, communication and online services

It involved a verticalcombination of the largest Internet content provider and aggregator with one of the largest cable system operators

AOL offered Time Warner specialized skills in readying content for the Internet:
That Time Warner, with its brands, content and distribution
channels, has embraced this deal so enthusiastically is an extraordinary admission of the difficulty that many traditional
companies face when trying to adapt their businesses to the
Internet. Its own in-house efforts......

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Title: Aol Case Study
Approximate Word Count: 401
Approximate Pages: 2 (250 words per double-spaced page)

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