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Strategic Market Plan Project
Group 21 X Vacations
Table of Contents:
Executive Summary
2
Company Mission
..3
Marketing Objectives
4
Research Analysis
..5
Customers ...
....6
Company
7
Competitors
..10
Segmentation
....13
Strategic Marketing Plan
.
17
Targeting
..
17
Positioning
...19
Positioning Statement......
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Title: Strategic Market Plan Project
Approximate Word Count: 5010
Approximate Pages: 21 (250 words per double-spaced page)
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