Strategic Market Plan Project
Group 21 – X Vacations

Table of Contents:

Executive Summary………………………………………………………………………………2
Company Mission ………………………………………………………………………………..3
Marketing Objectives ……………………………………………………………………………4
Research Analysis ………………………………………………………………………………..5
Customers ...……………………………………………………………………………....6
Company …………………………………………………………………………………7
Competitors ……………………………………………………………………………..10
Segmentation …………………………………………………………………………………....13
Strategic Marketing Plan …………………………………………………………………….…17
Targeting ……………………………………………………………………………..…17
Positioning ……………………………………………………………………………...19
Positioning Statement......

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Title: Strategic Market Plan Project
Approximate Word Count: 5010
Approximate Pages: 21 (250 words per double-spaced page)

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