Marketing
When people look at a building, what they see from the outside is mostly just aesthetic covering. They see walls, windows, ceilings and floors. These external attributes comprise the sum total of the experience most people have with that building. The outer skin, if you will, IS the building to the vast majority of people who interact with it.
However, there are crucial elements of a building that truly make it functional. A building has a foundation, plumbing, electricity, etc. Without these "invisible" elements the building would be of little use to anyone. The same holds true for marketing systems that are built on an unstable foundation.
The work that makes marketing programs effective and profitable is the grunt work of marketing. It is the marketing equivalent of digging foundations, setting up walls, putting in piping for the plumbing, and installing the electrical wiring. When it comes right down to it, many marketers just don't have the stomach for it. They......

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Title: Marketing
Approximate Word Count: 911
Approximate Pages: 4 (250 words per double-spaced page)

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