Public Relations Defined
James Hay
University of Phoenix
Public Relations
MKT 438
Michelle Thyfault, Facilitator
12/1/06

Public relations, what is it? Almost since the beginning of time itself, public relations appear to have been used frequently while still maintaining a air of remaining anonymous and vague. Several individuals have attempted to describe this function commonly associated with business but not two can agree on the specifics behind this powerful corporate tool.
Back in 1923, a man named Edward Bernays, who ran a business devoted to public relations counseling, described public relations as: "information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution." (Edward L. Bernays, 1961) While being straight forward, though brief in his description, Mr. Bernays obviously does not cover every aspect......

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Title: Public Relations Defined
Approximate Word Count: 807
Approximate Pages: 4 (250 words per double-spaced page)

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