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Written Case Analysis – IBM
Salient Case Facts at a Glance:
John Akers became the CEO of IBM in 1985. By this time, IBM
had registered a drop in earnings for the first time. This trend
continued, creating various other problems till John Akers was
forced to resign in 1993.
IBM was perceived as a ruthless giant with tremendous growth.
Naturally, it was singled out for criticism by the entire industry
and the government. IBM also attracted anti-trust legislation as
a result.
IBM lost out once the Personal Computer industry began to boom.
It found that the old paradigm of closed proprietary systems
applicable to the mainframe business was not relevant to PCs.
Reasons for decline of IBM in the late 80's and early 90's:
· IBM's earlier investments were yet to pay dividends and the
future investments planned were high.
· IBM's products were treated as generic. PC parts were
available cheap and assembly was also cheap. Therefore
customers opted for cheap clones. A high...

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Title: IBM Analysis
Approximate word count: 764
Approximate pages: 4 (250 words per double-spaced page)

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