The article definitely relates to the text in many different ways especially in the first Chapter.
The article relates to the company Absolut vodka which was brought into the United States to compete against all the other vodka's. As we know in the international business that the amount of global competition is on the rise, and is making it very difficult to become on of the top businesses in the world today. Everyone is having to face different competitors from around the world. So from all of this the people need to be "on the ball" and need to come up with new ideas and innovation to out-do the other competitors. This is what Absolut is trying to do, they are wanting to still keep the same look and standardization of the product but just with new fresh ideas or little improvements. They do this because they are an international company which means they both attempt to standardize their operations worldwide and have multi-country affiliates which has to base their ideas from the......

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Title: International Business
Approximate Word Count: 596
Approximate Pages: 3 (250 words per double-spaced page)

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