Executive Summary
The aim of this paper is confronted with the question of how the fit concept in strategic
management is an appropriate idea or not for companies in the 21st century. After a short
introduction about strategy which is defined by Michael E. Porter (1980), we will describe
some basic concepts. Cited by Porter (1985, 1996) and Thomson/Strickland (1998), we
find out that operational effectiveness is a helpful tool, but not enough for gaining
competitive advantage. Strategies must be developed and it must match the organization
in order to become effective. This is a task which is often fulfilled by the management.
Then we will go deeper into the concept of fit. Some additional discussions of different
perspectives follow and a briefly overview about the research of the six types of fit can be
found. After clarifying the meaning of fit, we come to the McKinsey 7-S framework,
because this is an important management tool which is still up-to-date and relevant to......

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Title: The Fit-Concept In Strategic Management An Inappropriate Idea For Companies In The 21st Century?
Approximate Word Count: 6938
Approximate Pages: 28 (250 words per double-spaced page)

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