090246000 Trends in Global Marketing Strategies
Changing dynamics of consumer behavior
due to globalization
Cross-Cultural Consumer Behavior
Rosemarie van Alst, vanaalst@lut.fi, 0274505
Susanne Rinn, rinn@lut.fi, 0274411
2
Table of contents
1. INTRODUCTION...............................................................................3
2. THE CHANGING DYNAMIC OF CONSUMER BEHAVIOUR:
IMPLICATIONS FOR CROSS-CULTURAL RESEARCH..................4
3. CENTRAL AND PERIPHERAL CONSUMPTION CONTEXTS:
THE UNEVEN GLOBALIZATION OF CONSUMER BEHAVIOR.....7
4. GLOBALIZATION AND RELUCTANT BUYERS...........................9
5. THE CHANGING CONSUMER IN THE EUROPEAN UNION: A
"META-ANALYSIS"...........................................................................11
6. WILL THE REAL –WORLD CITIZEN PLEASE STAND UP!......13
7. CONSUMER BEHAVIOUR IN GLOBAL MARKETS...................15
8. SYNTHESIS......................................................................................17
9.......

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Title: Globalization And Its Effect On Consumer Behavior
Approximate Word Count: 5340
Approximate Pages: 22 (250 words per double-spaced page)

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