Licensing and The Public Relations Professional: (Will They Ever Be Card Carrying Members?)


PR's Pioneers
The public relations field has the opportunity to connect its past and present to garner a powerful future, by making the PR profession a licensed one. Since the time of such PR pioneers like Edward Bernays (1891 - 1995), argued to be the "father of public relations" and Ivy Lee (1877 – 1934) also argued to be the "father of public relations, PR practitioners have desperately fought to amass respect and maintain legitimacy in the eyes of the public and other professional groups.
Bernays is of special interest because he pioneered the PR industry's use of traditional press techniques with the addition of psychology and other social sciences to design public persuasion campaigns. He proved that it took an expert to "engineer consent" as he termed it. Bernays spent many years trying to have the vocation of public relations licensed, elevating it,......

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Title: Public Relations Licensing
Approximate Word Count: 1139
Approximate Pages: 5 (250 words per double-spaced page)

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