Chulalongkorn University (Thailand)

Brown-Forman Wine Estates (WE) Case Analysis

Proudly Presented by

Team Members
Vipada Ungvichian
Anek Tipayavat
Prinya Dharmarak
Grace Wongseelashote

Advisor: Prof. Melanie Billings-Yun


Executive Summary
Brown-Forman Wine Estates (WE) is a new group in the Brown-Forman Corporation (BFC). It specializes in the sale of high quality Californian and Australian wines. Currently, it is facing slowing growth in the US premium markets. However, there are opportunities to expand abroad as the demand for premium wines are increasing in the global market.
Three proposed alternatives are very thorough. Putting more emphasis on the U.S. premium segments is can be very profitable, as it relies upon WE's core competency. Conversely, WE could try to increase sales of lower priced brands simultaneously with attempting to reduce costs to better the entire company performance. Lastly, WE could establish an international foothold, which would......

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Title: Negotiation
Approximate Word Count: 2084
Approximate Pages: 9 (250 words per double-spaced page)

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1. Ingratiation In A Negotiation
   

   Ingratiation In A Negotiation. ... When we provide people with the impression they are
   special and unique, they tend to easily accept the term of the negotiation. ... ...

2. Negotiation
   

   Negotiation. The book that I have read is Successful Negotiation by, Ginny Pearson
   Barnes, Ed.D.. I really don't read many books but I enjoyed reading this one. ... ...

3. Negotiation
   

   Negotiation. The book that I have read is Successful Negotiation by, Ginny Pearson
   Barnes, Ed.D.. I really don't read many books but I enjoyed reading this one. ... ...

4. Negotiation
   

   NEGOTIATION. Negotiation Negotiation is the process of two individuals or groups
   reaching joint agreement about differing needs or ideas. ... ...

5. Negotiation Process
   

   Negotiation Process. ... In any negotiation it is important to know: Who is involved?
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