Running head: MARKETING AUDIT WALMART

Marketing Audit: Wal-Mart

Jodie Outlaw

MKT/551

University of Phoenix Online

Daniel Oakland

November 18, 2006

Executive Summary

Sam Walton's first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam's first five and dime stores in the 1950's to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no one could have predicted the enormous success of this small-town merchant. Today, fourteen years after his death, Wal-Mart continues to grow and leadership of this company continues to rely on many of the traditional goals and philosophies that Mr. Walton left behind. In keeping one step ahead of the competition Wal-Mart has had to add to Mr. Walton philosophies by implementing state of the art technology and methods of today's fast-paced business environment.

Currently, Wal-Mart's has created over 125,000 new jobs and the......

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Title: Marketing Audit: Wal-Mart
Approximate Word Count: 7135
Approximate Pages: 29 (250 words per double-spaced page)

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