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PAGE OF CONTENTS

Introduction 2
Marks and Spencer (M&S) - Background 3
M&S the wrong way 3
M&S on its way up again thanks to technology 4
M&S stands out from the crowed 5
What is competition doing? 5
M&S Differentiation and focus, the difference between success and failure 5
M&S recognises its mistakes and trying to change 6
REFERENCES 8


Introduction

This mini case will mainly focus on Marks and Spencer's (M&S) food department sector. The case will highlight some of the current and future strategic issues that this department is facing and is likely to encounter in the future.
The case will also to some extent look at some of the company's competitors, the pressures the company is facing especially in the food department sector, the effect of the external environment on the company's positioning and look at likely changes to affect M&S in the future.
And also, highlight some issues happening inside M&S, which are not giving competitive advantages.

Marks and...

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Title: Miss
Approximate word count: 2232
Approximate pages: 9 (250 words per double-spaced page)

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