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INTRODUCTION
In 2002, Citigroup, headquartered in New York, was the seventh largest company in the world according to the Fortune Global 500.
The group generated net revenues of $71.3 billion and net income of $15.3 billion (8% growth over the previous year). Citigroup, formed by the merger of Travelers Group and Citicorp in 1998 had emerged as the largest financial services company in the world offering services to its clients through four global business groups across 100 countries.Citigroup was organized into various business segments.
Global Consumer Group (GCG) offered services like banking, lending and investment services; Credit cards and Charge cards such as MasterCard and VISA; truck financing, construction, material handling, healthcare and office equipment finance; and consumer finance and community-based lending services.
Global Corporate and Investment Bank (GCIB) provided various services to corporate, institutional and retail investors - fixed income......
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Title: Swot Analysis
Approximate Word Count: 582
Approximate Pages: 3 (250 words per double-spaced page)
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