Southern Pulp & Paper (pursuing flexibility)

Case Summary
This case focuses on the Toccoa mill from Southern Pulp and Paper. The mill manufactures paper and pulp. This is a product-focused operation with high capital equipment cost. The mill itself has a pulping section, which supplies two paper machines #5 and #6. Paper machine #5 produces market pulp for further processing in other mills. The product range for market pulp on machine #5 is very limited (only 3 products) and product switches are quite uncommon (one product =96% of production. Machine # 6 on the other hand produces a wide variety of bleached board paper. On this machine changeovers are quite common.

Key Issues:
• Southern Pulp and Paper executives are expecting improvements in output, profitability and quality at the Toccoa location. Shelton does not know which improvement project to support in order to achieve these goals.
• The Toccoa plants paper machines are of an advanced age. They are no......

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Title: Southern Pulp Ad Paper
Approximate Word Count: 1613
Approximate Pages: 7 (250 words per double-spaced page)

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