Perdue Farms Inc.
I) Introduction
Founded by Arthur W. Perdue in 1920, Perdue Farms, Inc. has always focused on quality. To improve the quality of his stock, Arthur Perdue bought leghorn breeding stock from Texas and mixed his own chicken feed. By 1940, Arthur Perdue realized that higher profits would come from selling the chickens, not the eggs. In 1950, Arthur Perdue's son, Frank, took over leadership of the company and led the company into vertical integration. Perdue Farms controlled its own hatchery, feed formulations, and feed mill. Vertical integration continued and in 1968, Perdue Farms bought its first processing plant. The most important change occurred
in the 1970s when Perdue successfully branded its chicken and distinguished it from the competition.
To increase quality, Perdue Farms used selective breeding and refused to ship its products frozen. Frank's drive for quality became known inside and outside the industry, and in 1981 he was inducted into the......

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Title: Perdue Farms Swot Analysis
Approximate Word Count: 1327
Approximate Pages: 6 (250 words per double-spaced page)

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