Wilderness Newfoundland Adventures

Case Study #28

Presented to: Professor Linda Blakney

Presented by: Sparkle Smile Marketing

Antonette Azzi
Edona Berisha
Wing Yu Cheung
Kerry Forrest
Jinghua Xie

Marketing II: MKT 2302-070

Table of Contents

1. Executive Summary 3
2. Situation Analysis 4
3. Assumptions 9
4. Core Problem 9
5. Alternatives 10
6. Evaluative Criteria 11
7. Analysis of Alternatives 11
8. Decision and Justification 14
9. Implementation 15
10. Bibliography 17
11. Appendix 17

1. Executive Summary
Wilderness Newfoundland Adventures' high quality adventure tourism product presents a unique business opportunity. The demand for adventure tourism is growing throughout the world. The location of the operation in a pristine environment with strong natural attractions of whales and icebergs, as well as other wildlife gives us an advantage of other outfitters.
The total market of adventure tourism products is growing and......

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Title: Wilderness Newfoundland Adventures
Approximate Word Count: 3416
Approximate Pages: 14 (250 words per double-spaced page)

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