Marketing by definition is the process of discovering the needs and wants of potential buyers and customers and then providing goods and services that meet or exceed their expectations. In order for a company to supply a product to the consumer, the company must first determine if there is a need for their product. Depending on the type of product a company is trying to sell will determine the market they target. For instance, if an automobile company wants to compete in today's market they must always try to stay on the cutting edge of technology. By doing this, they are more likely to come up with a product that will entice customers to want to buy their product.
Marketing concept is what many companies have developed to identify consumer needs and fulfill those needs with goods or services while making a profit. Marketing concept involves:
• Focusing on customer wants so the organization can distinguish its product from competitors' offerings.
• Integrating all of......

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Title: Marketing: Yesterday And Today
Approximate Word Count: 1545
Approximate Pages: 7 (250 words per double-spaced page)

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