Advertising: Convincing the Consumer

When a company wants their product to sell to consumers, they give them a reason why their product is better than others. Advertising sells to consumers wants not just to their needs. People need a car but want a Cadillac. They need clothes, but they want Ralph-Lauren. When most people flip though ads the go fairly fast, therefore it must grab their attention. A good ad allows the reader to instantly recognize the concept being communicated. It sends a simple and easy message to the reader of the benefits they will get if they use their product. Cigar, cigarette, and alcohol ads in the mid 1900's persuade the reader that their products provide a beneficial and pleasurable experience.
A Hennessy advertisement in the 70's shows a picture of an equestrian and her horse (Ad Figure 1). In the subtext she says "I'll have a Hennessy Very Superior Old pale Reserve Cognac, thank you." In this ad emphasis is achieved by "size, shape, and color, or the......

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Title: Advertising: Convincing The Consumer
Approximate Word Count: 1070
Approximate Pages: 5 (250 words per double-spaced page)

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