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Taking Sides Case Analysis: Citigroup
Showing environmental adaptability is important to master in order for a global organization to achieve success in its foreign operations. Citigroup is a global organization that expanded its operations in China. However, there is a question whether Citigroup displayed environmental in its attempt to expand operations in China. This paper will discuss both sides whether Citigroup displayed adaptability or not. The arguments claiming Citigroup did display adaptability are presented first. The other side will then be presented. This paper will be concluded with the decision of the stronger argument.
Adaptability
Citigroup had minor problems adapting to the Chinese business process due to its experience in these markets. Citigroup had originally entered the Chinese market in 1902 and in 2002 marked its centenary. In the 1930s, Citibank was one of the country's major foreign banks. Citigroup operated 14 branches in nine cities but the......
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Title: Taking Sides-Citigroup
Approximate Word Count: 692
Approximate Pages: 3 (250 words per double-spaced page)
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