Problem:
Which strategy should be chosen for business development to guarantee company's growth, prosper, and triumph against competitors in the near, intermediate, and longer-term future?

Competition:
Rivalry among competing sellers in the beauty products industry is strong. The creation of innovative products is vital to success. This industry focuses on continually developing cutting edge products using the latest science and technology. Rivalry is stronger when customer's costs to switch brands are low. Switching costs in the personal care industry are very low, due to the large amount of different brands of similar products. This cost is due to the higher number of competitors in the personal care industry and their tendency to copy new products in order to stay competitive.
While there is strong competition in the beauty products industry, there is a weak threat of new entrants and an even lesser threat of substitute products. The market is comprised of major players......

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Title: Products, Inc.: The Personal-Care Industry
Approximate Word Count: 496
Approximate Pages: 2 (250 words per double-spaced page)

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