Problem:
Which strategy for future business development should be chosen to guarantee company's growth and success in the future?

Competition:
James Perdue family's company is one of the largest in the US poultry market, selling more than 48 million pounds of distinctly yellow chicken products and nearly 4 million pounds of turkey products each week. Vertically integrated, Perdue Farms sees its birds from the egg to the supermarket meat case. Perdue is expanding its value-added chicken parts and food service products and has established a plant in China through a joint venture. It also processes grain and makes vegetable oils and pet food ingredients.
There are 14 competitors for Perdue Farms Inc. and the biggest ones are ConAgra, Pilgrim's Pride and Tyson Foods.

Symptoms:
• Industry is heavily regulated and product safety monitoring forces to invest in the company's production facilities to make them more safe and environment friendly
• Emerging food-service sector......

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Title: Farms Inc.: Responding To Twenty-First-Century Challenges
Approximate Word Count: 483
Approximate Pages: 2 (250 words per double-spaced page)

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