Synopsis
Banks Consulting Corporation is a privately owned and operated consulting firm located in New Orleans, Louisiana and in business for the past fifteen years. Banks Consulting has been hired by K-Mart Corporation to identify any problems or issues that have caused a severe drop in sales in the six southern-most states.
In this report, we have identified several key points that relate directly to K-Mart in regards to the quality and type of products carried. This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base.

Table of Contents
Synopsis 2

Table of Contents 2

History 3

K-Mart's Problems 5

Merchandising 7

Findings 9

Research Strategy and Instrument 10

Survey Sample and Explanation 12

Comparative Look at
Target and Wal-Mart 16

Budget 20

Survey Results 21

Conclusion and Recommendations 23

References 25


History
K-Mart was an idea more than......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: K-Mart Statistical Research
Approximate Word Count: 4959
Approximate Pages: 20 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on K-Mart Statistical Research, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!