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Introduction
This reports aims to evaluate Tata motor and its new challenge X1. Moreover, after analysing domestic market, it estimates South Africa as a potential market for the new car X1. And finally, it recommends some solution for the company in marketing mix perspective.
Tata group overview
The Tata Group was established in the 19th century by Jamsetji Tata, and The Tata group is currently operating 93 companies in seven sectors: Information Systems and Communications; Engineering; Consumer Product; Materials; Services; Energy; and Chemicals. In addition, they have spread their operations in over 40 countries across six continents [Anon 2006(1)]. As a family company, they have quite a different management style compare to Western companies [Cateora 2006].
Tata motors and why go global
Established in 1945, Tata Motors is India's largest automobile company. And also, the company is the world's fifth largest medium and heavy commercial vehicle manufacturer. With an......
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Title: Managing People And Organizations
Approximate Word Count: 4281
Approximate Pages: 18 (250 words per double-spaced page)
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