Executive Summary
No organization could be further from the image of the "tree hugger" than the world's largest chemical producer, Dow Chemical Company. Yet for all of industry's superficial acknowledgement of the need for environmental responsibility, no other organization has so completely focused on balancing financial, social and environmental results. Dow has incorporated a highly successful e-commerce strategy, not only for the benefits it can yield in business results, but also as part of its ongoing implementation and management of its Triple Bottom Line business model.

Introduction
"The ocean will be dead in seven years!" So prophesied actor Ted Danson nearly 20 years ago in the environmental Chicken Little alarm that encouraged everyone to "save the earth." Clearly, the ocean is still alive, and even Ralph Nader has given up his campaign to rid Los Angeles of cars. Well-meaning but misinformed and misdirected groups and individuals so trivialized environmental......

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Title: Dow Chemical's Use Of E-Commerce In
Approximate Word Count: 2556
Approximate Pages: 11 (250 words per double-spaced page)

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