Background:

Burberry today is considered one of the leading luxury brands of the word. Here is a synopsis of rise of Burberry:

1856: Thomas Burberry, at age 21, opens shop in Basingstoke, Hampshire, selling country clothes to the landed gentry.

1880: Water resistant gabardine invented and patented in 1888.

1895: First clothes for the British military, follotheyd by officer uniforms in 1901.

1900: Launch of first logo

1914: Military trench coat born when the British War Office commissions Burberry to make theyatherproof coat with epaulettes and D- ring.

1920: Burberry check trademarked and used as lining to trench in 1924.

1950s: Hollywood embraces the trench, especially Humphrey Bogart in "Casablanca."

1955: Burberry receives Royal Warrant, from Queen Elizabeth II. Great Universal Stores acquires Burberry.

1964: Asian expansion with master license awarded to Mitsui & Co.

1997: Rose Marie Bravo appointed CEO.

1998: First......

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Title: Manger
Approximate Word Count: 1197
Approximate Pages: 5 (250 words per double-spaced page)

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