Joseph William Foster in England formed Reebok in the 1890's. The company was founded based on the need to increase the long-distance track runner's performance. In 1979, Paul Fireman bought the rights to market and distribute the products in the US and Reebok USA was formed. Reebok USA eventually merged with Reebok International and today Reebok International is a very diversified operation with distribution worldwide. Through the acquisition of several footwear and apparel makers, the company now consists of four strategic business units: Reebok Division, Rockport Company, Ralph Lauren Footwear, and the Greg Norman Division.
Today, the Reebok focus on developing and strengthening their brands. The aim is to maximize consumer impact and enhance brand profitability through five strategic approaches: matching structure to the consumer; extending design and innovation leadership; developing leading positions in all major markets; achieving excellence in execution; and......

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Title: Reebok Strategic Audit
Approximate Word Count: 3014
Approximate Pages: 13 (250 words per double-spaced page)

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