Higher Education Fundraising Using Public Relation Practices

The Excellence Study of public relations is studied in public relations courses throughout the United States. A variety of organizations were involved in the study including both for profit and non-profit organizations. However, there were no organizations from the higher education setting included in the study. In fact, very few studies have used the Excellence theory to examine how public relations is practiced in higher education. A true analysis of the Excellence study and how it applies to higher education is far too broad for the purpose of this presentation. Therefore, we will focus on a single aspect that is a part of every higher education institution. This study will focus on fundraising in higher education and how a fundraising group can become excellent. The core categories of the public relations Excellence theory will be discussed with an emphasis on models of public relations.
The basic mission......

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Title: Higher Ed. Fundraising And Public Relations
Approximate Word Count: 3034
Approximate Pages: 13 (250 words per double-spaced page)

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