Marketing Plan


The Michelin Corporation today is the world's number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding technical segments and designs forward-looking solutions to help the road transportation industry in its bid to improve competitive edge and to meet modern societies' ever more pressing needs for safety, fuel efficiency and respect for the environment. To further strengthen its position and performance, Michelin pursues a global, targeted growth strategy focusing on high value-added segments and on expansion in the higher-growth markets while improving its productivity across the board.
History
1889 Edouard and André Michelin founded Michelin, today the largest tire
manufacturer in the world, as a small rubber factory in Clermont-Ferrand,
France.
1895......

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Title: Marketing Plan
Approximate Word Count: 5464
Approximate Pages: 22 (250 words per double-spaced page)

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