Tobacco Companies Targeting Young People

Thesis: Statistics show us that young people are the main target of the tobacco
companies.

Outline

I. Introduction

II. Two main companies

III. Tobacco industries claims

VI. Other problems

V. Stopping them from smoking

VI. Conclusion


Every day, 3,000 kids start smoking, most of them between the ages of 10
and 18. These kids add up to 90 percent of all new smokers (Roberts 38). These
statistics show us that young people are the main targets of the tobacco
companies. The cigarette manufacturers will deny it, but advertising and
promotion play a very important part in making these statistics a reality.
The two main companies in this advertising war are Marlboro and Camel.
Marlboro uses a western cowboy called the Marlboro Man, while Camel uses Joe
Camel, a hip cartoon character. Everywhere you go there is billboards or some
other kind of advertisement on these two shady characters. When I say shady, I
imply......

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Title: Tobacco Companies Targeting Young People
Approximate Word Count: 523
Approximate Pages: 3 (250 words per double-spaced page)

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