The future of emerging digital media and its impact on marketing
By
Chandana Chatterjee
12/18/04

Innovation in information technologies has thrust humankind into an era of democratic media in which almost everyone can have immediate access to news and information, and become creators and contributors in the journalistic enterprise. As a result, news now moves in unconventional ways with unpredictable consequences.
In the dawn of Web 2.0, viral marketing is presenting a new medium for brand exposure and a new definition of marketing. Recent advancements in technology in general are driving and facilitating changes in consumer/business behavior; RSS is simply one manifestation of that.
• The shift from Web 1.0 to Web 2.0 and corresponding availability of new applications such as blogging, podcasting, wikis, RSS, microsites, etc. is emerging.
• All of these technologies are experiencing phenomenal growth. There have already been 5 million podcasts in 2005, which is up 500......

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Title: Walmart
Approximate Word Count: 1869
Approximate Pages: 8 (250 words per double-spaced page)

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