Marketing:
Product Loyalty

Kamaria Gammon
Unit 3 Individual Project
Product & Price
Inst. Alan Mandel
December 2, 2006

The American Heritage Dictionary states the definition of loyalty is, "A feeling or attitude of devoted attachment and affection." (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This is considered consumer loyalty. For the reasons of affordability, great quality, diverse products and an excessive user of the products, I find my consumer loyalty to be with Kodak.

My father is a photographer but I was never allowed to touch his camera equipment growing up and was too young to have my own, plus there was no way I would be allowed to carry it to school. So, at the age of 10, I received my first disposable or single use camera by Kodak. From that point on, all through high......

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Title: Marketing: Product Loyalty
Approximate Word Count: 1712
Approximate Pages: 7 (250 words per double-spaced page)

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