SUPPLY CHAIN MANAGEMENT

CASE STUDY: SEVEN-ELEVEN JAPAN CONVENIENCE STORE CHAIN

Introduction:

This case study discusses the meteorological rise of a convenience store chain, seven-eleven Japan in the Japanese retail store business. We will analyze the factors responsible for the phenomenal success of the company in the retail business, with a supply chain perspective. The main aim of this analysis is to identify the supply chain strategy of the company and underlying combination of its performance drivers which have led to the best balance of efficiency/responsiveness trade-off for the company.

About Company:

Established in 1973, Seven-Eleven Japan set up its first store in Koto-ku, Tokyo, in may 1974. In 2004 it was owned by the Ito-yokado group, which also managed a chain of super markets in japan and owned a majority share in southland, the company managing seven-eleven in the united states.Seven-Eleven japan realized a phenomenal growth between the years of 1985......

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Title: Seven-Eleven Japan Co. -Supply Chain Drivers
Approximate Word Count: 1109
Approximate Pages: 5 (250 words per double-spaced page)

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