Recommendation of ¡°Got Milk?¡± Ad for Application in South Korea

I. Recommendations and Summary of Analysis

To appeal to a Korean audience, the facial expression and the gestures of a model should be changed as the model hold a cup of milk, and make a smile. The ¡°Got Milk?¡± ad is one of the typical masculine and low context American culture ads. Angelina Jolie¡¯s facial expression and gestures are very aggressive, tough, and masculine. The ad entitles ¡°Got milk?¡± which is a very direct way of approaching consumers. Although American culture is built as directness, the Koreans are more concerned with cooperative behavior in the means of indirect communication. The Koreans value quality of life more than the Americans as they accept happiness in the form of the present, rather than of the future. Thereupon, the Koreans are less-goal driven than Americans.

In order to succeed in collectivist Korean culture, I recommend having enough models in the ad from......

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Title: Recommendation Of Advertising
Approximate Word Count: 1831
Approximate Pages: 8 (250 words per double-spaced page)

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