SWOT Review

Strengths
„X Well ¡Vestablished company that started in 1970
„X The company is the leader of the Rescue/Military sector with an estimated market share of 38%.
„X Products of Rescue and Military are very competitive with many unique features.
„X Only company that produces single boat to meet rescue and military specifications.
„X Low cost of production compared to the market price of inflatable boats.
„X Economy of scale will result in lowering cost/product which can result in generating higher profits if sales increased.

Weaknesses
„X Company¡¦s Board is running the company in a very traditional way
- Board is very reluctant to any change introduced by senior management.
- Decision making process is centralized.
- Sales techniques are old fashioned. (labor intensive based on personal representation)

„X Lack of strategic direction within the firm, the company had been suffering from declining profitability for four years without taking any......

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Title: Wave Riders
Approximate Word Count: 1452
Approximate Pages: 6 (250 words per double-spaced page)

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