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Running head: GAP ANALYSIS: HARRISON-KEYES
Gap Analysis: Harrison-Keyes
University of Phoenix
MBA/590
February 16th, 2007
Gap Analysis: Harrison-Keyes
Harrison-Keyes is a major publisher with a long history of success with its 22,000 plus publications. Management has seen a fall in sales due to changes in distribution and new media. They have identified a new media that will help them to stay competitive in the industry. Executives believe that starting a new electronic book or e-book initiative will help solve the problem and will offer large profits. However, there have been many problems in getting this idea to fruition. This analysis will show how the lack of consistent leadership, attention to detail and the lack of reporting processes led to the failing of the project. It will finally offer some solutions to the dilemma in order to put their project back on track.
Situation Analysis
Issue and Opportunity Identification
Several issues contributed to where......
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Title: Mba590 Gap Analysis
Approximate Word Count: 1804
Approximate Pages: 8 (250 words per double-spaced page)
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