ORGANISATION BEHAVIOUR - A Case Study on Personality, Perception & Decision Making in Zenup Software Inc

1. PERSONALITY
Personality derives from the Latin word persona (mask) which refers to a set of distinctive personal characteristics which includes emotions, values, interests, attitudes and competencies that distinguishes an individual from any others. Merwin personality personifies a number of characteristics therefore it is important to identify the various factors to his personality.

1.1 BIG FIVE MODEL
According to the Big Five model, there are five fundamental categories of traits that have been identified.

i) Conscientiousness – the extent to which individuals are focused on accomplishing goals and maintaining high levels of performance. Specific traits include self-discipline, responsibility, organization, achievement orientation, and attention to detail.

During the earlier years, Merwin has conscientiously keeping Zenup financially afloat and......

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Title: Marketing Plan
Approximate Word Count: 3428
Approximate Pages: 14 (250 words per double-spaced page)

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