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Tobacco Advertising Makes Young People Their Chief Target
Everyday 3,000 children start smoking, most them between the ages of 10 and
18. These kids account for 90 percent of all new smokers. In fact, 90 percent of
all adult smokers said that they first lit up as teenagers (Roberts). These
statistics clearly show that young people are the prime target in the tobacco
wars. The cigarette manufacturers may deny it, but advertising and promotion
play a vital part in making these facts a reality (Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe Camel,
a high-rolling, swinging cartoon character. Joe Camel, the "smooth character"
from R.J. Reynolds, who is shown as a dromedary with complete style has been
attacked by many Tobacco-Free Kids organizations as a major influence on the
children of America. Dr. Lonnie Bristow, AMA (American Medical Association)
spokesman, remarks...
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Title: Tobacco Advertising Makes Young People Their Chief Target
Approximate word count: 726
Approximate pages: 3 (250 words per double-spaced page)
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Tobacco Advertising Makes Young People Their Chief Target. Tobacco Advertising
Makes Young People Their Chief Target Everyday 3,000 ...
... Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children
start smoking, most them between the ages of 10 and 18. ...
... Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children
start smoking, most them between the ages of 10 and 18. ...
... Tobacco Advertising Makes Young People Their Chief Target Everyday 3,000 children
start smoking, most them between the ages of 10 and 18. ...
... One factor that makes these ethical questions so difficult is that people ... Critics
of the tobacco companies suggest that the advertising for their ...

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