Who Moved Our Cheese?
Embracing Change and Moving Ahead

By Paul McMurray and Kristin Remmers



An adaptation of this article appeared in the November/December 2001 issue of NTCA's Rural Telecommunciations.



As the best-selling book - 31 months on the BusinessWeek charts, as of the Sept. 3 issue - Who Moved My Cheese? continues to make its mark in boardrooms and breakrooms across America, we are reminded of the message it conveys. A simple story told by four characters meandering in a maze, Who Moved My Cheese?, written by motivational guru Dr. Spencer Johnson, addresses a very important fact we sooner or later all face: Either adapt to changing times or risk being cast aside in the march of progress. As telecommunications providers, we seem to be coming face-to-face with that reality sooner rather than later.



Telecommunications providers have been used to living and operating in an industry that for years didn't change - the monopoly environment. What we......

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Title: Who Moved My Cheese Analysis
Approximate Word Count: 1793
Approximate Pages: 8 (250 words per double-spaced page)

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