The shipping giants are at it again. Within weeks of each other, they've announced new e-commerce fulfillment strategies, and they're both called eLogistics. The competing companies have a long history of piggybacking each other's announcements--sometimes within a matter of hours--with similar sounding news.

Last week Federal Express fdx (nyse: fdx - news - people), which has $17.8 billion in sales, announced that it will roll its pre-existing logistics division into a new eLogistics subsidiary. A month ago, when United Parcel Service ups (nyse: ups - news - people) announced its e-Ventures incubation arm, the $28 billion company revealed that its first project will be a company called eLogistics. The new UPS eLogistics unit, like the FedEx project, will provide both physical and technical fulfillment services. There was an earlier and now defunct UPS project called eLogistics.net, which aimed to be an application service provider for supply-chain management software.

"All......

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Title: The Freight Wars
Approximate Word Count: 460
Approximate Pages: 2 (250 words per double-spaced page)

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