Table of Contents

1.0 Executive Summary ................................................2

1.1 Introduction………………………………………………………………3
2.0 Corporate Strategies ...............................................4
2.1 Corporate Image Strategy .......................................4
2.2 Brand Development Strategy .....................................4
2.3 Brand Positioning Strategy .......................................4
2.4 Distribution Strategy ...........................................5
2.5 Services Strategy .............................................5
2.6 Businesses-to-Business Strategy ....................................6

3.0 Promotion Opportunity Analysis ......................................7
3.1 Communications Analysis ........................................7
3.1.1 Competitive Analysis ......................................7
3.1.2 Opportunity Analysis ......................................8
3.1.3 Target Market Analysis......

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Title: Ikea
Approximate Word Count: 2547
Approximate Pages: 11 (250 words per double-spaced page)

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