Group number: 13 / MEC3 Group members: Per Mark Barradas Nielsen
Elena Legarra Martinez
Belinda Yeluma Fombe
Henriett Czekmeiszter
Tutor: Kirsten Ringgaard
Date: 12 October 2005

Project A

Firm: Arla Food Group
Title of the project: Increasing turnover contra decreasing profit
Signature of the group members:



(Reserved for the College) Approved the:

Contents
Contents 2
1. Introductory chapter and problem statement 3
1.1 Motivation 3
1.2 Problem Statement 3
1.3 Partial Problem Statement 3
1.4 Interpretation 4
1.5 Scope 4
1.6 Methodology 5
2. Internal analysis of Arla 5
2.1 Analyzing the new organization structure 5
2.1.1 Analysing of structure 5
2.1.2. Conclusion on structure 7
2.2 Organizational Culture 8
2.2.1 Analysis of culture 8
2.2.2 Conclusion on culture 10
2.3 Strategy 11
2.3.1. Analysis of strategy 11
2.3.2 Conclusion on strategy 12
2.4 Financial review with the help of profitability analysis 13
2.4.1......

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Title: Arla
Approximate Word Count: 5497
Approximate Pages: 22 (250 words per double-spaced page)

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