The commercial television broadcasting industry is undergoing a period of intense change. New technologies such as Electronic Program Guide (EPG), Digital Video Recorder (DVR), Video on Demand (VOD), digital television, Podcasting, online streaming, Mobile Video, and the Internet are dramatically changing the competitive landscape and placing strains on traditional media business models. All of these unprecedented technical innovations have significant implications for broadcasting market. Perhaps what is most interesting about this period of transition is the expanding role of internet in television business.

Interactive Websites: New way to Reduce Production Risk
To begin with, networks and cables have been investing heavily in their websites to make presence felt in cyber space and to let audience participate in and contribute to the creative process. CBS, for example, is directing visitors to its blog site with insider content and exclusive, behind-the-scenes looks at some......

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Title: The Impact Of Internet On Economics Of Commercial Television Industry
Approximate Word Count: 2714
Approximate Pages: 11 (250 words per double-spaced page)

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