Malaysia Generation Y adults love to visit the mall. They visit the shopping mall very frequent at least 1 – 2 times a week. However, Generation Y adults treat shopping mall activities as a social activity. They prefer hanging out with friends. Prior to that, they follow and tag along with peers' opinion. As a result, their expenditure increases as they shop with friends. They are also loyal customer that will constantly visit the same stores each time they visit the shopping mall. Surprisingly, older Generation Y in Malaysia is not brand conscious. Other that visiting some branded stores they do visit stores that provide them the latest and updated trend.
A research conducted by Martin and Turley (2004), found that Generation Y adult in US are strongly motivated by objective. They emphasize on the value of product purchased. Conversely, the findings for this research, indicates that Generation Y adult in Malaysia are socially motivated mall shoppers. This group of Generation Y......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Generation Y Adults' Shopping Mall Preference: In Malaysia Perspective
Approximate Word Count: 560
Approximate Pages: 3 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Generation Y Adults' Shopping Mall Preference: In Malaysia Perspective, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!