1. Presentation and development
Local representative of the worldwide communications group Leo Burnett, Leo Burnett & Target Romania is a full-service advertising agency which offers superior advertising services to build icon brands on the east-european market. With 78 employees, Leo Burnett was founded in 1994 and is now the second advertising player in the region in terms of turnover (13 million Euro) and third in terms of profit (700.000 Euro). It has been enjoying a period of sustained growth since 2001.
Identical to the global network's vision, the Romanian company's vision is to ‘create ideas that inspire enduring belief'. This means ‘transforming customers from buyers into believers'. The brand believing attitude goes beyond mere liking or preference for a brand. It means kinship and commitment. The company's purpose is to build confidence amongst the general public in its clients' brands and its mission is to improve the sales effectiveness of its clients through......

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Title: Leo Burnett &Target Romania Strategic Management Study Case
Approximate Word Count: 2881
Approximate Pages: 12 (250 words per double-spaced page)

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